Thank you so very much to everyone who hopped & commented their way through the Earth Day Organic Fabric Giveaway! I was incredibly moved by your adjectives, exclamation points, gratitude and enthusiasm for organic fabrics and for Geo Grand specifically! By choosing to produce organics, I feel like I've gone out on a limb in a lot of ways...and while I hang on to my branch for dear life with one hand, I drop seeds of hope to the ground with my other. Your comments served as the little push these seeds needed to get a tiny bit further into the fertile soil. Soon, sun & rain will reach them, they'll be flourishing on their own, and I can jump down from my branch to join all of you in sewing and basking in the satisfaction of knowing we're doing our part for Mother Earth. "You must be the change you want to see in the world." - Gandhi
Tammy E. is the lucky winner of 6 fat quarters from my not-yet-released Geo Grand collection. When I notified Tammy to congratulate her, she said:
"I'm so excited about these fabrics. I'm about to start a baby quilt for a close friend but hadn't yet picked out the fabric. I think these will be perfect! Thank you so much. This was such a wonderful giveaway. Even if I hadn't won anything, I was happy to have been introduced to so many inspiring blogs."
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The other lucky winner in this giveaway was little ole me b/c I was treated to a barrage of creativity left in your comments! I was on the edge of my seat with every sweet note and spectacular idea for Geo Grand. With my background in marketing research, my head was swirling from the overload of data input. I had to compile it into a digestible format: a graph! If you need some new ideas for your sewing endeavors, this might help!
For me, this is def where my right brain & left brain meet to duel - processing facts & figures into a summary that shows the real picture. This is a simple bar graph, yet it reveals some very interesting trends as to who my customers might be and myriad other analyses that go along with this. However, the information is processed with a few caveats b/c the type of person who might respond to a giveaway as well as how I've summarized the data can potentially distort what you *think* you know about your customers. It's critical to look at information like this both quantitatively and qualitatively so as to get the most out of it. And at the end of all of this, I balance what I see with what my instincts tell me - the gut check.
Do you like to look at things from different perspectives before drawing conclusions?
Do you plow forward on instinct and never look back?
