[ image (c) cottonedon.org ]
Huge, awesome news just dropped into my mailbox! Right now in Hong Kong (as I'm writing this), a Sustainable Textiles Conference is taking place.
Major players in the clothing and fashion industry are in attendance. Companies who are considered gatekeepers in many ways b/c of the overwhelming market share and fierce brand loyalty they maintain in their respective sectors. Companies who can effect sweeping, positive change, which would have an equally positive ripple effect across many other industries. Companies who have the profit margins and intellectual talent to do more good than harm in how they conduct business and produce their goods, if they choose. Target, Nike, Adidas, Puma, Nordstrom, H & M, VF, Williams-Sonoma, Eileen Fisher, prana, Gap, Anvil, Jockey, Marks & Spencer - to name a few. See the full list
At this conference, these companies have been called upon and challenged by the Policy Director of the UK's Soil Association, Lord Peter Melchett, to "put a halt to the global environmental damage and threats to cotton farmers' livelihoods caused by conventional cotton farming and processing."
This challenge is part of the new Organic Cotton initiative, created jointly by the Soil Association and the Global Organic Textile Standard* (GOTS). I encourage you to visit their website and scroll down their home page for a quick, concise read on some of the benefits of organic cotton.
*All of Daisy Janie's fabrics are certified organic by GOTS.
Yes! This needed to be done. It needed to be said. Finally, someone got all the big, big elephants in the room and told them they have no clothes. Where cotton is concerned, it's critical to create as much dialog and education as possible, which will lead to action. Putting this conversation in the form of a challenge and a campaign for organic cotton is even better! We need a game changer and not soon enough. I hope the companies who listened to the presentation on organic cotton understand what is at stake and will do the right thing. I hope they will regard the farmers, the environment and their customers as highly as they do their revenues. These should not be mutually exclusive considerations. For the vast majority of consumers, we can only buy what we can buy b/c of what companies supply. Wouldn't it be wonderful if they chose to supply clothing produced in a sustainable, ethical, non-toxic way as a matter of course - rather than the exception? Aaah. To me, the bliss of that world is dreamy. (I'll keep working over here in the meantime!)
Go Organic Cotton!!!